Hello Clients, Family & Friends,

Greetings from the Florida Keys! As September arrives, the island pace begins to shift—summer crowds are thinning, the waters are still warm, and our community is settling into a beautiful late-summer rhythm. It’s the perfect time to explore new opportunities, prepare for season, and soak in the calm before the holiday buzz begins.

Whether you're considering a move, keeping tabs on the market, or simply dreaming about Keys life, we're here to keep you informed and inspired.

Thank you for continuing to trust us with your real estate journey. In the Keys, #GoodToKnow isn’t just our signature—it's how we do business.

Here’s what to expect in this month’s update:

• Market insights tailored to your neighborhood

• Our Featured Listing of the Month

• #GoodToKnow Real Estate Updates

• Local events and happenings throughout the Keys

Wishing you a peaceful and productive September filled with sunny days, new possibilities, and a little salt in your hair. As always, we’re just a call away!

Here’s to new seasons, new goals, and that signature Keys state of mind.

We’re committed to keeping you informed about the ever-changing real estate market in the Florida Keys. Our unique chain of islands continues to experience steady and sustainable growth, making it an exciting time for both buyers and sellers. Whether you're considering a move, looking to invest, or simply staying informed, understanding the latest trends can help you make confident decisions in this dynamic market.

As always, staying informed is key in an ever-evolving real estate landscape. Market conditions, pricing trends, and buyer activity can shift quickly, and having access to accurate data ensures you stay ahead. For the most up-to-date market insights, including detailed year-over-year comparisons for each Key, click the image to explore our latest reports.

If you’re looking for a more personalized approach, our team is here to provide a custom analysis of your home, neighborhood, or island. Whether you’re curious about your property’s current value or want a deeper understanding of market trends in your area, keysrealestate.com is your trusted resource for all things Florida Keys real estate.

Welcome to a spacious and beautiful 3,019 square foot, 4-bedroom, 3.5 bath canal-front home in Key Haven. This property offers a flexible floor plan with room for home offices, multiple gathering areas, and a comfortable layout for family living or entertaining. Enjoy direct boating access from your backyard canal and the convenience of a 60 ft dock. Upgrades include a new metal roof in 2019, new exterior paint in 2022, freshly painted interior, hurricane shutters for all openings, a one-car garage, and generous lower-level storage. Step into your own private retreat, where a heated swimming pool with a soothing waterfall creates a resort-style, serene atmosphere. Enjoy views of the open water from your numerous balconies and get ready for gorgeous sunsets.

Why a Price Reduction Might Be the Smartest Move You Can Make

We’ve all heard it: “I’m not lowering the price unless I get an offer.” It’s a common sentiment, and I get it—no seller wants to feel like they’re negotiating against themselves. But here’s the truth: sometimes not adjusting the price is exactly what’s keeping buyers from engaging in the first place.

Right now in the Key West and Lower Keys market, we’re seeing more price reductions. Not because the market is crashing—far from it—but because some listings were priced with optimism, not strategy. And when a home sits too long without activity, buyers start to wonder what’s wrong with it—even if the only issue is the number on the tag.

In fact, holding firm on price might feel like strength, but from the market’s perspective, it can send a signal that the home is overpriced. The result? Fewer showings, fewer offers, and more time on market.

Here’s what we know:

• The number of homes sold this year is only slightly down from last year—509 vs. 520—so buyers are still buying.

• The average sale price in Key West is up 7%, not because prices are skyrocketing, but because the mix of sold properties is skewing higher-end.

• Buyers are smart and data-driven—if a home is priced right, it will sell. If not, it becomes invisible.

A well-timed price adjustment doesn’t mean failure—it shows awareness, flexibility, and a real desire to get the property sold. And in a market where many sellers are still “waiting it out,” the ones who take action are the ones who win.

If you’re wondering where your home stands in today’s market, I’d be happy to give you a no-pressure update. Sometimes a small adjustment makes a big difference.

Let’s stay ahead of the curve, not behind it.

Short-term rentals still average an 8% to 12% return on investment, but turning a strong profit is more competitive than ever.

According to a joint report by Airbnb, VRBO, STR, and Datarade, occupancy rates have declined since 2021, while costs have gone up—including inflation, interest rates, insurance, and property management fees. Many popular vacation markets, like Lake Tahoe, are becoming saturated, and local governments are tightening regulations.

Still, with the right strategy, you can succeed in today’s short-term rental market. The key? Sell an experience. Make your property warm, welcoming, and thoughtfully stocked—from snacks and bottled water to guidebooks and game nights. Guests appreciate the details and expect top-notch hospitality. Keep your check-out process simple and your communication consistent to encourage repeat and referral business.

Thinking of buying or converting your property into a short-term rental?
Contact one of our agents—we’ll connect you with our in-house vacation rental department to help you make the most of your investment.

Featured Local Event: Womenfest 2025 – Decades of Divas
September 3–7 | Key West

Get ready for five unforgettable days in paradise as Womenfest 2025 returns with the theme “Decades of Divas.” This annual celebration—designed by women, for women—honors bold, brilliant, and iconic women from every era. From disco queens to modern-day powerhouses, this is your invitation to celebrate trailblazers, pop culture icons, and everyday divas who inspire us all.

Expect a week filled with:

• Dazzling themed parties

• Soul-stirring live music

• Inspiring workshops

• Poolside gatherings

• And a one-of-a-kind sense of community

Whether you’re channeling your inner Madonna, Beyoncé, Meg Thee Stallion, or your own unique sparkle, Womenfest is the place to shine.

Mark your calendar, gather your crew, and get ready to celebrate the divas of every decade—especially the one in you.

For more info, visit: gaykeywestfl.com/womenfest

September 1st:

• Happy Labor Day!

September 2nd & 3rd:

• Morning Joints Client Appreciation Days

September 3rd-7th:

• Key West Womenfest

September 5: 

• Fantasy Fest Kick-Off Benefiting the SPCA

September 7th:

• Fantasy Fest Candidate Drag Bingo

September 11th:

• Nation Day of Remembrance

September 13th:

• Dive in Flicks

September 17th:

• Spayghetti & No Balls Dinner

September 20th:

• KWPD Lovefund Ball

September 20th & 21st:

• BHHS Parade of Homes - Mega Open House Event

September 25th:

• 26th Annual "Showcase of Key West Businesses"

Weekly - Biweekly Events:

September 10th & 24th :

• Sherrif's Animal Farm Open House

September 3rd, 17th, & 24th:

• Low-Cost Wellness Key West Clinics

Tuesdays from 6-8:

• Hugh's Views - Glow Hours

Thursdays from 2-7pm:

• Truman Waterfront Farmers Market

SAVE THE DATE - October 23rd:

• Fantasy Fest Parade of Homes!!