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June 24, 2019

 
 
PFR SPEAKS
 

Congratulations on a record-breaking May! 

We had another record-breaking month in May! Hear from Mid-Atlantic CEO and President Kevin Wiles in this month's company update.

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Coaching
 

Top line vs. bottom line revenue

In last week's coaching session, real estate supercoach Jared James outlined the difference between top line and bottom line revenue. He explained that top line revenue is the overall gross revenue that your business creates, while bottom line revenue is your business's net profit. His advice to increase your bottom line revenue is to: 

  • Look at your finances every day
  • Look at your profit and loss statements, expense comparisons, and expense reports
  • Employ a bookkeeper
  • Eliminate any and all wasteful expenses

Understanding your money and your business is key to increasing bottom line numbers.

Don't forget—if you missed last week's video, be sure to join your office's Surge group. Contact your manager today!

 
 
PROGRAM UPDATE
 

The TeamBuilder Summer Incentive is on!

From now until Labor Day, you can earn an extra $250 every time you make a referral through TeamBuilder. When your referral affiliates with us, you will receive your $250 instantly—no need to wait for the quarterly bonuses!

For more information, click here!

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TRAINING
 

This week's Continuing Education schedule— 

Learn industry tips and tricks

Free Home Buyers Seminar--- Annapolis, Thu, June 27

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MVV UPDATE
 

Congratulations to last month's MVV Award Winners!

Sarah Carlson, Agent, White Plains

Danielle Farrell, Business Development Coordinator

Kalpna Patel ASA, Pikesville

 

Congratulations to last week's MVV nominees!

Julian Belyea, Video Producer

Caitlin Knapper, Regional Sales Solutions Manager

Kara Luthardt, Marketing Coordinator

Caitlynn Maloney, ASA, Reston

Andrew Ruff, IT Application Coordinator

Rich Shetter, Field Tech

Bim Tumala, Video Producer

Maggie Zimmerlin, Relo Counselor

 
Berkshire Hathaway HomeServices PenFed Realty
Marketing & Communications
marketing@penfedrealty.com
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