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The Lange Group September 2018 Newsletter


Living Guide

The Summer/Fall 2018 Living Guide

The Summer/Fall 2018 LIVING Mountain Real Estate Guide is now available.
Click here for the digital flip book:

Home selling Tips

Pricing Myths Sellers Shouldn't Fall For

When you put your home on the market you are no longer the home owner, you are the home seller. Sellers must adopt the mindset of the buyer and see the home through a buyer’s eyes. Overpriced properties run the risk of incurring excess carrying costs and extended time on the market.

These are some of the pricing myths sellers shouldn't fall for when pricing their home.


It's Better To Price My Home On The Higher Side
Often times sellers think if a buyer is interested they will submit a “low-ball” offer but many buyers won’t risk offending a seller or wasting their time with an unreasonable seller. Sellers believe that lowering the price at a later date is an option but they risk losing buyers who aren't searching in that higher price range originally. Price is typically the first thing a potential buyer will use as a search criteria, if it’s too high, they may overlook the property completely.


The Market Will Catch Up To My Price
Unfortunately, home prices are not like a fine wine, the longer a home sits on the market, the more potential buyers will question the home's value and assume there is something wrong with the property. Additionally, although some seasons or times of the year are better in some markets than others, typically re-listing a home a year later at a similar price won't change the outcome. Additionally, when listing a year later, the home maybe be competing with more updated or more appropriately priced homes.


I'm Leaving Money On The Table If I Price At Market Value
Many sellers think that if they price at market value they might leave money on the table. Actually, the opposite is true! A well-priced home can result in more interest and multiple offers. Potential buyers are more likely to see the value in a well-priced home and will be less likely to nit-pick small details when they feel the urgency competing against other buyers.


I Don't Need To Factor My Home's Outdated Features Into The Price
Most potential buyers are looking at all the things they are going to have to change or upgrade once they get into a home and adding that to the list price. Outdated appliances, hardware, and countertops are all items potential buyers will have to factor into the price. However, keep in mind it may be more expensive to update or replace some of the outdated features in your home prior to selling, instead focus on a fair list price.


Offers Should Be Close To The List Price
In a competitive market, would you put your BEST offer as your first offer? Probably not. So don't be surprised when offers for your home come in lower than expected. Buyers want the best price they can get, and most are willing to negotiate.


I Won't Accept An Offer Below $X
Unfortunately, many sellers decide to draw a line in the sand and won't entertain offers below a certain point. It's important to take into consideration every offer. Countering an offer can result in a sale and note that subsequent offers may be layered with conditions and complications.


This Offer Is Too Far Off To Counter
A potential buyer has taken the time to put pen to paper and write up an offer. An offer is an invitation to negotiate and begin a discussion about your property. It's easy to see a low offer as offensive, but try to stay positive and work in good faith. You'll quickly be able to see if a deal may come together.


At the end of the day, your Realtor® is your best asset when pricing your home. No matter how exceptional the property, if a home is not properly priced it's going to be a tough sell.


Sourced from Inman: 7 bogus pricing myths sellers shouldn’t fall for

Development Spotlight


Located in one of the most sought after areas of Empire Pass in Deer Valley.

Unsurpassed Views  •   Private Setting  •   Ski-In/Out Your Door

The timeless mountains surrounding Park City, Utah are filled with outdoor adventures enticing to you to experience them. They are also beckoning to you to return to inner peace, realigning yourself with nature and harmony. Nakoma has been specifically designed to bring you and your family the magic of these majestic mountains right in your own home. Utah’s wilderness spreads out before you in the luxury of a Jack Thomas designed home, seamlessly uniting you with the wonders of the natural world and the comforts of your success. Nakoma is a village of only 17 exquisite homes, each built with uncompromising craftsmanship and unique finishes. All are ski-on/ski-out to all of Deer Valley’s winter runs and summer trails. The range of sizes ensures there is one perfect for each buyer’s needs.

For more information click here.

Development Spotlight

Viridian Park City

Summers on the fairways, winters on the slopes — this is how Park City Resort was meant to be enjoyed, with every vibrant season more spectacular than the last. Situated along the 11th fairway of the Canyons Golf Course, Viridian offers a collection of 24 contemporary townhome residences designed to engage with the landscape and reflect the spirit of its coveted location. Private amenities offer year-round enjoyment while steps away, the Frostwood Gondola provides effortless access to Park City Mountain Resort, America’s largest ski resort in the country and its plentiful skiing, hiking and biking venues.

For more information click here.

Monthly Events

September Events

3/3 - 10/21: Real Salt Lake, Sandy

4/1 - 9/3: Salt Lake Bees, Salt Lake City

Sundays, 6/3 - 9/23: Park Silly Sunday Market, Park City

Sundays, 6/3 - 10/28: 9th West Farmer's Market, Salt Lake City

Sundays, 6/3 - 10/28: Wheeler Farm Sunday Market, Salt Lake City

Wednesdays, 6/6 - 10/10: Park City Farmers Market, Park City

Fridays and Saturdays, 7/27 - 10/27: Murray Park Farmers Market, Murray

Saturdays, 5/12 - 10/20 - Cache Valley Gardeners Market, Logan

Saturdays, 6/2 - 10/27: Provo Farmers Market, Provo

Saturdays, 6/6 - 10/20: Downtown Farmers Market at Pioneer Park, Salt Lake City

Saturdays​, 6/23 - 9/15: Ogden Farmers Market, Ogden

8/30 - 11/24: Utah Utes Football, Salt Lake City

8/31 - 9/1: 2018 Midway Swiss Days, Midway

8/31 - 9/3: Soldier Hollow Classic Sheepdog Championship & Festival, Midway

9/1 - 11/24: BYU Cougar Football, Provo

9/3: Deer Valley Concert Series - Jason Mraz, Park City

9/6 - 9/16: 2018 Utah State Fair, Salt Lake City

9/6 - 9/8: FanX® Salt Lake Comic Convention™, Salt Lake City

9/7: Maroon 5 Red Pill Blues Tour, Salt Lake City

9/7 - 9/16: Oliver, Park City

9/7: “Jurassic Park” in Concert with the Utah Symphony, Salt Lake City

9/8: 2018 Walk to End Alzheimer's, Park City

9/14: Florence and the Machine: The High As Hope Tour, West Valley City

9/15: 32nd Annual Festival of India, Salt Lake City

9/21: Luke Bryan - What Makes You Country Tour, West Valley City

9/21 - 10/7: Thriller - Odyssey Dance Theatre, Park City

9/22: Harvest Market, Sundance

9/27 - 9/30: Corteo Cirque du Soleil, West Valley City



As part of the legendary Berkshire Hathaway family of companies, we have the depth, strength, and brand power to help you reach your real estate goals. Locally, our company is the largest brokerage firm in Utah, committing that your needs are met in every transaction.

Matt Mullin + Katy Patterson

Matt Mullin 435-901-4707 | Katy Patterson 435-901-9250 | |

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