Hello Clients, Family & Friends,

Happy New Year from the Florida Keys. As we step into January 2026, the islands are refreshed with cooler breezes, bright mornings, and a renewed sense of possibility. A new year always brings fresh opportunities, and we are excited for what lies ahead.

Before turning the page, we want to pause and reflect on what made last year so meaningful. Our greatest success continues to be the relationships we are fortunate to build and maintain throughout the Keys and beyond.

With Gratitude - Thank you to our incredible clients for trusting us with your homes, investments, and referrals. Your confidence in our team means everything to us.

We are equally grateful to our local affiliates, business partners, vendors, and community organizations who work alongside us every day. Your collaboration, professionalism, and commitment to excellence help us deliver the highest level of service possible.

We are also thankful for the opportunity to give back to the community we love. One of our proudest moments was hosting BHHS Cares First Responders Day. With the generous support of the Edward B. & Joan T. Knight Foundation, we were able to recognize and support the everyday heroes who serve the Florida Keys. Experiences like this remind us that strong communities are built through partnership and purpose.

As we begin 2026, whether you are planning a move, exploring investment opportunities, or simply enjoying island life, we are here to keep you informed, supported, and positioned for success.

Thank you for continuing to trust us with your real estate journey. In the Keys, #GoodToKnow is more than our signature. It reflects our commitment to integrity, local expertise, and exceptional service.

In this month’s update, you will find:

• Market insights tailored to your neighborhood

• Our Featured Listing of the Month

• #GoodToKnow real estate updates

• Local events and happenings throughout the Keys

Here’s to a strong start to 2026 filled with opportunity, connection, and continued success. As always, we are just a call away.

We’re committed to keeping you informed about the ever-changing real estate market in the Florida Keys. Our unique chain of islands continues to experience steady and sustainable growth, making it an exciting time for both buyers and sellers. Whether you're considering a move, looking to invest, or simply staying informed, understanding the latest trends can help you make confident decisions in this dynamic market.

As always, staying informed is key in an ever-evolving real estate landscape. Market conditions, pricing trends, and buyer activity can shift quickly, and having access to accurate data ensures you stay ahead. For the most up-to-date market insights, including detailed year-over-year comparisons for each Key, click the image to explore our latest reports.

If you’re looking for a more personalized approach, our team is here to provide a custom analysis of your home, neighborhood, or island. Whether you’re curious about your property’s current value or want a deeper understanding of market trends in your area, keysrealestate.com is your trusted resource for all things Florida Keys real estate.

Casa Sapodilla defines refined island living in the heart of Old Town Key West.

Elegantly positioned beneath the sweeping canopy of its namesake tree, Casa Sapodilla introduces itself with the kind of presence that feels both storied and serene. Though built in 1996, the residence pays homage to the architectural romance of Old Town's most celebrated homes.. broad verandas, intricate trimwork, and warm mahogany floors that recall a bygone era of island craftsmanship. Inside, the home unfolds in layers of refinement. Sunlit rooms connect gracefully to the outdoors through French doors and deep porches. The main house's split-level design elevates the primary suite with its own private staircase, while two additional bedrooms ascend another, creating a sense of calm seclusion. A separate pool suite, complete with private entrance, extends the home's versatility. The kitchen is anchored by a suite of premier appliances.. including a new SubZero refrigerator and a refurbished Viking gas range, and framed by custom cabinetry and built-ins. Recent upgrades such as the 2025 metal roof, updated HVAC systems, and a 24 kW Generac whole-house generator reflect meticulous stewardship. Outside, the grounds rise to the level of a private resort. Tropical gardens wind around stone pathways, illuminated at night by soft landscape lighting. A heated saltwater lagoon-style pool, resurfaced in 2025, curves around natural rock formations, a spa, and three cascading waterfalls. Every vista offers a moment of stillness.. from the shaded verandas to the courtyard designed for open-air dining. A one-car air-conditioned garage, currently serving as an art studio, and a two-car driveway complete the thoughtful layout. Just blocks from Duval Street and the Key West Historic Seaport, Casa Sapodilla is both connected and deeply private.. a luxury retreat rooted in island elegance..

Buy with Berkshire. Sell with Berkshire.
When it comes to selling in today’s market, experience, strategy, and local knowledge matter more than ever. The right pricing and presentation can make the difference between a home that sits and one that sells.

Did You Make Your Home Harder to Sell?

If your home has been sitting on the market with little interest and no offers, it is easy to blame the economy. But in many cases, the issue is closer to home.

Today’s buyers have access to the same market data sellers do. They are comparing similar homes in the area and quickly ruling out properties that are:

• Overpriced
• In need of significant repairs or updates
• Lingering on the market for too long

While some factors are out of your control, such as mortgage rates or broader economic conditions, others are not. Sellers often have more influence over their outcome than they realize.

Here is how certain decisions can make a home harder or easier to sell:

Harder: Pricing your home based on the profit you want
Easier: Pricing it according to current market conditions to attract buyers quickly

Harder: Skipping needed repairs or updates
Easier: Making sure the price reflects the home’s true condition

Harder: Holding firm on price for months
Easier: Responding to market feedback and making timely adjustments

Sell with Berkshire means pricing strategically, marketing intelligently, and adjusting with purpose. Whether you are selling here in the Keys or relocating elsewhere, we can connect you with a trusted Berkshire Hathaway HomeServices agent anywhere in our global network to ensure the same level of service and results.

What Today’s Buyers Are Doing Differently

Today’s buyers are approaching the real estate market with a more thoughtful and informed mindset. Rather than rushing decisions, many are taking the time to understand value, timing, and long term goals before making a move.

One of the biggest shifts is preparation. Buyers who are most successful are getting clear on financing early, understanding their true buying power, and working closely with knowledgeable local professionals. This allows them to move forward with confidence when the right opportunity presents itself.

Another key difference is how buyers evaluate homes. Instead of focusing solely on list price, they are paying closer attention to condition, location, and long term potential. Homes that are well priced and well maintained continue to attract strong interest because buyers recognize quality and value.

Today’s buyers are also relying more heavily on local expertise. In a unique market like the Florida Keys, understanding neighborhoods, zoning, insurance considerations, and lifestyle factors can make a significant difference. Having the right guidance helps buyers make informed decisions and avoid costly surprises.

Whether purchasing a primary residence, second home, or investment property, buyers who succeed are those who plan ahead, stay informed, and surround themselves with trusted advisors. If you are considering a move this year or simply want to better understand your options, our team is always available to answer questions and help you take the next step with confidence.

A winter highlight in Old Town Key West, Mile 0 Fest blends live music, iconic venues, and island atmosphere into an unforgettable five-day experience.

January 27th–31st

Mile 0 Fest brings nationally recognized Americana, Red Dirt, and country artists to Key West for five days of live performances across multiple historic and waterfront venues. The festival draws music lovers from around the country while maintaining a relaxed, authentic feel that locals appreciate.

From sunset shows near the water to intimate performances in classic Old Town settings, Mile 0 Fest captures the spirit of Key West at its best. It is a celebration of music, community, and the island lifestyle that makes winter in the Keys so special.

Whether you attend one show or make a week of it, Mile 0 Fest is a standout event on the January calendar and a favorite for both residents and visitors alike.

January 1st: Happy New Year!!

January 1st-4th:

• Pole Vault in Paradise

January 1st-3rd:

• Waterfront Playhouse - What the Constituation Means to Me
• Scott Kirby - 35 years of songs & stories w/ Noah Robertson at KW Theater

January 3rd:

• Orange Bowl Swim Classic

January 8th-11th:

• Key West Literary Seminar

January 9th:

• Fish for Holly Sailfish Tournament

January 10th-11th:

• Florida Keys Celtic Festival

January 11th:

• Get Trashes: Marine Debris Cleanup

January 15th:

• Morada Way Art Walk

January 16th:

• Jimmy Buffett's Coral Reefer Band

January 16th-18th:

• Southernmost Youth Regatta

January 17th-18th:

• 28th Annual KW Half Marathon & Runfest

January 19th-24th:

• The Southernmost Regatta

January 20th-21st:

• Islamorada Fishing Club Captain's Cup Sailfish Tournament

January 23rd:

• When Life Gives you Lemons

January 23rd-25th:

• Island Boat Show 2026
• Cheeca Lodge & Spa Presidential Sailfish Tournament

January 24th-25th:

• 22nd Annual Nautical Expo

January 27th-31st:

• Mile 0 Fest

January 30th:

• Petals and Pearls Gala
• Key West Tropical Forest & Botanical Garden turns 90

January 30th-31st:

• 36th Annual Swamp Guides Ball Fishing Tournament

January 28th-31st:

• King Master

January 28th-February 1st:

• Food and Wine Festival Key West

January 30th-Feb 1st:

• Islamorada Women's Sailfish Tournament IWST (2026)
   

Thursdays from 2-7pm:

• Truman Waterfront Farmers Market

January 11th & 25th:

• Key West Artisan Market